Melting Points – Locking in Loyalty

In an era where customer expectations are constantly shifting, loyalty is no longer earned through perks alone. Discover how today’s most forward-thinking brands are forging deeper, more meaningful relationships with their customers.

The latest edition of Melting Points explores the intersection of emotional relevance, creative strategy, and data-driven engagement backed by global research and real-world brand insights. Learn how to modernise legacy models and activate loyalty that lasts.