The State of B2C Report

In 2025, leading B2C brands are moving beyond acquisition-first strategies as they integrate marketing with customer service, unify data, and streamline technology to deliver personalized experiences that drive loyalty and long-term growth.

In 2025, the most successful B2C brands are shifting their focus from acquisition to retention. They are aligning marketing with customer service, connecting data, and delivering seamless, personalized experiences that keep customers coming back.

Klaviyo’s 2025 State of B2C Marketing report reveals how top brands are building not just leads but loyalty, and what is holding others back. From rising CAC to fragmented tech stacks, the report explores today’s biggest challenges and the strategies winning brands use to overcome them.

If your growth strategy is still campaign first, it is time to rethink what drives real ROI. Learn why customer experience is becoming the new performance metric and how to build your business around it.

Read the full report for insights from more than 1,500 global marketers and discover what it takes to grow in today’s B2C landscape.