The BFCM Calendar

A step-by-step guide to uniting teams, refining campaigns, and leveraging data-driven insights to maximize results before, during, and after BFCM.

As the busiest shopping season of the year approaches, the BFCM Calendar provides a clear roadmap for brands to prepare for success. It highlights the importance of aligning marketing, creative, and operations teams to deliver cohesive messaging and timely campaigns. Key strategies include creating a content calendar to track critical promotional dates, testing offers and creative assets in advance, and applying customer insights from previous years to sharpen targeting. By combining behavioral data with predictive analytics, brands can more accurately forecast demand, manage inventory, and deliver an exceptional customer experience from the lead-up to BFCM through its aftermath.

Start planning today. Download the BFCM Calendar and set your brand up for its most successful holiday season yet.