The Future of Consumer Marketing

Personalization, rapid service, and brand values are shaping the next era of customer loyalty in 2025, requiring brands to unify data and leverage smarter technology to stay ahead.

By 2025, 74% of consumers expect brands to deliver personalized experiences that reflect their preferences and behaviors. Loyalty now depends on consistent product quality, strong value, and responsive service, with nearly half of consumers expecting brands to resolve issues within 24 hours. Social media and reviews remain central to discovery, while data protection and sustainability are becoming critical factors in purchasing decisions.

To succeed, brands need to centralize customer data, create seamless omnichannel experiences, and apply technology that enables personalization at scale. Klaviyo, built specifically for B2C, empowers brands to meet these expectations and turn them into long-term growth.

Discover how Klaviyo can help you transform your customer relationships and unlock your next stage of growth.