The Agentic Commerce Revolution

How AI-Driven Discovery Is Creating the Post-Click Experience Gap—And Why FERMÀT Is the Critical Bridge

The Bottom Line: The OpenAI-Shopify partnership has fundamentally altered the e-commerce landscape, but it has also exposed a critical vulnerability that threatens to undermine its promise. While ChatGPT now delivers 700+ million users directly to merchant checkouts, these AI-generated traffic sources arrive with zero context, no behavioral signals, and generic expectations—creating a massive post-click experience gap that traditional landing pages cannot address. FERMÀT’s AI-powered funnel platform is the essential infrastructure layer that transforms this raw AI traffic into conversion-optimized, personalized experiences that match the intelligence of the discovery mechanism itself.

Download this whitepaper to explore how agentic AI is redefining the customer journey beyond the checkout.