Transforming Total Rewards

Today’s workforce is more generationally diverse than ever, and that diversity shows up clearly in how employees respond to rewards—especially travel incentives. Baby Boomers often value recognition that honors loyalty and long-term achievement. Gen X tends to prioritize autonomy and flexibility. Millennials look for meaningful, authentic experiences, while Gen Z expects every program to reflect inclusivity and purpose-driven impact.

For Total Rewards leaders, the opportunity isn’t simply to acknowledge these differences—it’s to offer incentive travel experiences that bring them together. The real challenge is creating programs that resonate across generations, spark genuine motivation and reinforce your organization’s culture and performance goals.

This guide provides a framework for shaping your incentive and reward programs to not only attract talent, but inspires them to stay.