In the driver’s seat: How infotainment systems can level up the in-car entertainment experience

For entertainment lovers, the expanding wealth of media choice now permeates every screen we own, except the ones in our cars. That’s not to say that in-car infotainment hasn’t evolved with this goal in mind. Amid the ongoing fragmentation of media, however, our mobile devices continue to win the war for engagement simply because of how pervasive they are in feeding our daily media diets.

This report leverages survey responses from vehicle owners in Germany, Japan, South Korea and the U.S. about their experiences and behaviors with in-car infotainment.