The 2025 Benchmark Report

A data-driven look at email and SMS performance trends that are shaping the future of ecommerce marketing.

The 2025 Benchmark Report analyzes billions of email and SMS messages across ecommerce industries to reveal what separates good from great performance. Leading brands achieve five to seven times higher conversion rates and revenue per recipient (RPR) than the average by leveraging smarter segmentation, deeper personalization, and more precise timing. Automated flows stand out as the strongest revenue drivers, with abandoned cart, welcome, and browse abandonment sequences delivering up to thirty times more RPR than standard campaigns. Abandoned cart flows average $3.07 RPR, welcome flows $2.35, and browse abandonment $0.95.

SMS is also solidifying its position as a powerful growth channel, often surpassing email in average RPR. This trend is particularly strong in industries such as apparel, beauty, jewelry, and toys. Post-purchase flows are equally important, helping brands sustain engagement, strengthen loyalty, and drive cross-sells. The evidence is clear: brands that prioritize relevance and data-driven messaging across both campaigns and automations consistently outperform their peers.

See how your performance compares and unlock the insights you need to fuel stronger growth in 2025 and beyond.