The BFCM Toolkit

A five-step blueprint, powered by insights from 169,000+ leading brands, to transform Q4 holiday campaigns into high-impact wins.

The BFCM Toolkit is your proven framework for driving exceptional holiday performance in 2025. Backed by insights from more than 169,000 successful brands, it distills Q4 success into five essential steps: grow your list, plan campaigns with precision, optimize flows, personalize messaging, and adapt to market shifts.

Packed with ready-to-use templates and checklists for any business size, the toolkit empowers marketers to harness first-party data, automation, and AI to create targeted, efficient campaigns that outperform routine tactics—and deliver measurable results.

Put the blueprint into action today and set the stage for your most successful holiday season yet.