Why 2025 is the year to streamline your tech stack

If your brand is juggling too many tools and still struggling to see results, you’re not alone. Most B2C teams use 16+ platforms, but few have a unified view of their customers.

In Klaviyo’s new 2025 state of B2C marketing report, we break down how bloated tech stacks are limiting performance—and what high-performing brands are doing to simplify, scale, and succeed.

But top performers aren’t just trimming tools. They’re transforming how teams work and connect by:

• Consolidating fragmented platforms into shared systems
• Aligning marketing and customer service around unified data
• Using AI and real-time automation to boost efficiency

If your team is spending more time syncing systems than serving customers, it’s time to rethink your infrastructure.

Smarter tools. Sharper insights. Better results. Download the report to explore the full findings and determine your brand’s next step toward growth in 2025.