How to display feedback for maximum impact

Best practice guide for showcasing customer feedback to build trust and drive action

When customers shop online, they want reassurance and evidence that others trust your brand, with around 91% of consumers reading reviews before purchasing.

Reviews, ratings, and testimonials provide that crucial social proof – and done well, they turn browsers into buyers and make your brand the obvious choice; products with reviews convert 270% higher than those without.

This guide shows you how to display feedback where it matters most – from your homepage to Google’s search results – so that every interaction with your brand drives trust and action.