How TUI Drove In-App Bookings With Smarter Customer Journeys

For TUI, relevance at every stage of the customer journey was key to increasing conversions. By rethinking lifecycle engagement with Braze, TUI introduced smarter, real-time messaging that drove a 205% increase in ancillary purchases and a 78% rise in app-driven holiday sales.

Discover how the TUI team transformed in-app behaviour through cross-channel personalisation and operational efficiency.