Melting Points AI – New Flavours of Creativity

As AI moves into the marketing mainstream, the opportunity lies not just in adoption but in purposeful application.

This edition of Melting Points offers a pragmatic, forward-looking view of how AI is reshaping creative engagement. Explore crawl-walk-run strategies, industry-specific use cases, and practical ways to align AI tools with your customer experience vision. Designed to inspire experimentation and unlock scale.