Modernize Your Marketing Efforts with Advanced Segmentation and Marketing Mix Modeling
Today’s marketing landscape is full of opportunities — but with an expanding array of media touchpoints and rising consumer expectations, effective audience targeting and performance measurement is more challenging than ever.
TransUnion®’s latest whitepapers — “Segmentation for a Modern World” and “The Next Generation of Marketing Mix Modeling” — offer the tools and insights you need to tackle these challenges and maximize your strategies with innovative segmentation and marketing mix modeling (MMM) approaches.
You’ll learn how:
- MMM, multi-touch attribution and incrementality testing can work together to drive more effective decision-making.
- Predictive modeling offsets many of the drawbacks associated with traditional segmentation
- TruAudience® Marketing Solutions innovations like recency weighting and predictive segmentation can help you turn insights into action
These two resources provide the insights needed to meet today’s challenges and unlock new growth opportunities. Download both free copies today.