Learn how the Legal Tech Innovator Accelerated Campaign Launches 5X Faster While Slashing Content Costs by 66%

Challenge: Throttled Growth, High Waste, and Slow Execution.

For the vLex CMO, the primary mandate was simple: orchestrate go-to-market across functions, align to multiple buyer journeys, and prove campaign effectiveness efficiently.

Their sales and marketing motions previously suffered from systemic flaws: GTM Waste, Campaign-First Thinking, and the Pipeline Predictability Gap. Each constantly drained time, money, and resources.

Solution: An new GTM Platform

vLex adopted VelocityEngine, a new AI GTM platform. VelocityEngine was designed to manage the shift from marketing chaos to repeatable growth, replacing fragmented tools and manual workflows with a unified solution.

The core mechanism focused on achieving the GTM Velocity Advantage:

1. Foundation First: vLex first built its AI Go-To-Market Foundation by completing the core setup steps (Intake, Brand, Products, and Target Personas) to train the AI on its knowledge base.
2. Instant Execution: By leveraging prescriptive GTM Playbooks (which act as starting blueprints for strategic content flow), VelocityEngine instantly converted this foundation into integrated, ready-to-launch campaigns.

Results: Quantifiable Impact Across Speed, Cost, and Scale

Faster Time-to-Market

VelocityEngine’s fundamental promise is GTM in minutes, not months. By automating the strategic steps and content generation, vLex achieved unparalleled speed-to-market:

• Campaign Acceleration: The platform delivers 5X faster launches. Campaign launch time is reduced from traditional cycles measured in months down to weeks.
• Time-to-Content: The elapsed time from foundation approval to having the full content suite ready to launch is reduced from a prior baseline of 70 days to 14 days.
• Operational Efficiency: This dramatic acceleration provides a competitive edge, enabling organizations to achieve a 75% faster launch time.

Eliminating Waste

VelocityEngine solved their GTM Waste problem, directly targeting the high costs and inefficiencies associated with outsourced content and fragmented operations.

• Cost Savings: VelocityEngine delivers an industry-leading 80% lower content costs, achieving 80% cost savings compared to traditional methods.
• Campaign Value: A demand generation campaign that typically costs $27K–$63K with an agency can be executed for approximately $5K using VelocityEngine.
• Team Efficiency: The platform dramatically reduces the manual effort required, requiring 75% less team time. This relief allows lean marketing teams (2–4 people) to focus on strategy rather than production.