The New Rules of Incentive Travel

Planning incentive travel for a multigenerational workforce can feel like creating four programs at once. Baby Boomers value recognition. Gen X craves breathing room and flexibility. Millennials look for purpose-driven adventures they can feel good about. And Gen Z expects sustainability, digital fluency and share‑worthy moments.

The real magic happens when you bring all of that together.

This guide shows you how to design an incentive travel experience that wows every generation—fueling motivation, boosting engagement and turning you into the hero who delivers a program everyone remembers for all the right reasons.