Segmentation for a Modern World

Today’s consumer is more connected than ever — engaging across a constantly growing array of channels, media platforms, and touchpoints. It’s also fair to say the same consumer is expecting more from their daily interactions with brands — more relevancy, more personalization, and more impact.

For marketers, this means merely having access to all that data isn’t enough — they also need innovative, forward-looking tools to make those inputs actionable. In TransUnion^®’s new whitepaper — Segmentation for a Modern World — you’ll discover how:

• Segmentation strategies and technologies are evolving to keep up with new demands of today’s consumer and marketing stakeholder
• A careful balance of precision and actionability is crucial to maximizing the value of modern segmentation
• The TruAudience^® predictive segmentation framework can help inform targeting, media planning, creative optimization, and market and product expansion
• TransUnion helped a leading retail bank identify its high-value customers and craft targeted, personalized campaigns to reach them more effectively and efficiently

Download the whitepaper to learn more about TransUnion Consumer Insights Solutions.