The End Of Wasted Impressions: AI-Powered Intent In Digital Advertising

You’re burning budget on people that aren’t in-market.

Most B2B programmatic campaigns target by demographics — job titles, company size, industry. But that doesn’t tell you which accounts are actually researching solutions. And even when you reach the right accounts, you’re often missing the key personas who influence decisions.

The result? Wasted impressions on accounts with zero intent and personas with zero influence.

Signal-based programmatic uses AI to analyze behavioral signals across entire buying groups — identifying which accounts are actively researching and which personas matter most.

In this guide, you’ll learn:

• Why demographic targeting wastes budget (and what to do instead)
• How AI-powered intent reveals in-market accounts and active personas
• How to target entire buying groups with persona-specific messaging
• How to prove programmatic ROI beyond last-click

Stop paying to reach the wrong accounts and the wrong people. Start targeting the ones that are actually buying.