The marketing power of video-based experiences and AI in 2025

Discover how top marketing executives are winning with webinars, virtual events, video experiences, and AI in 2025!

About the report

These are challenging times for marketers. Leveraging the right marketing channels, collecting first-party data, and achieving authentic personalization are more crucial than ever. Our latest survey, The marketing power of video-based experiences and AI in 2025 highlights how marketers are responding to new challenges by optimizing webinars, virtual events, and video experiences to deepen customer connections and boost brand awareness.

What’s inside?

• Current trends and challenges in marketing
• Which marketing channels are reshaping lead generation, customer engagement, and brand loyalty,… and which channels are falling behind
• New marketing opportunities such as AI, content repurposing, and personalization
• And tons of stats and benchmark data!