What SMBs Should Look for in a Customer Engagement Platform Guide

For small and medium-sized businesses (SMBs), customer engagement is not just a marketing initiative — it’s a strategic necessity for growth, retention, and sustained competitive advantage.

As digital touchpoints multiply and consumer expectations evolve, SMBs must adopt platforms that offer agility, depth, and long-term alignment with their goals. Selecting the right customer engagement platform requires a comprehensive evaluation of features, usability, scalability, data and security infrastructure, analytics capabilities, and the vendor’s support and innovation roadmap, while finely balancing these factors to arrive at the best choice.

Download and read this eBook to learn more about the five key factors that SMBs should be looking for in a customer engagement platform.